The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid

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The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid

Promotional strategy is a plan for the optimal use of the elements of promotions: advertising, public relations, personal selling, direct marketing, and sales promotions. The promotional plan becomes an integral part of marketing strategy for reaching the target market. This study is focused on the...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/18470/

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