The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

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The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their perso...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2005
Online Access:	https://ir.uitm.edu.my/id/eprint/18464/

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