Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen

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Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen

The research is entitled "Consumer Awareness towards Advertising Tools on Gradhitz Package Done by Bank Islam Malaysia Berhad (BIMB)". The objectives of the study are, to examine the level of consumer awareness towards GradHitz package offered by BIMB; and secondly, to identify the adve...

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Bibliographic Details
Main Author:	Abdul Aziz Rayen, Marya Elena Rayen
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/18408/

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