A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili

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A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili

The growth of Malaysian economic after the economic crisis in October 1997 has been reflected by the various opportunities and potentials in automotive industry. At the same time, competition becomes more intensive among automotive industries in the market, as more and different brands, class and o...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2003
Online Access:	https://ir.uitm.edu.my/id/eprint/18407/

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