Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

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Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim...

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Bibliographic Details
Main Author:	Abdul Aziz, Mohd Nasiruddin
Format:	Thesis
Language:	English
Published:	2015
Online Access:	https://ir.uitm.edu.my/id/eprint/18398/

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