The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee

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The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee

Neural Manufacturing Sdn Bhd is a subsidiaries of Neural Groups which it main activities is manufactured new technologies in biometric security systems. In ensuring the awareness of the customer towards their product, the company has used three approaches in the advertisement field to communicate wi...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/18357/

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