The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa

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The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa

The purpose of this study is to identify on the impact of relationship marketing tactics on customer loyalty within Malaysian telecommunication industry where its competitive environment is very crucial. Companies in Malaysian telecommunication industry were executing variety of relationship marketi...

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Bibliographic Details
Main Author:	Hanifa, Afif Haikal
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/18351/

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