Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah

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Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah

Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and...

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Bibliographic Details
Main Author:	Alsedrah, Ibrahim
Format:	Article
Language:	English
Published:	Research Management Centre (RMC) 2021
Subjects:	Economics as a science. Relation to other subjects Forms of the state
Online Access:	https://ir.uitm.edu.my/id/eprint/18217/

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