The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin

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The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin

The paper presents statistical and empirical study on the business Critical Success Factors (CSFs) or in other words "the sustainable competitive advantage" which lead to the successfully of managing franchise business. The study is specifically focus on the Malaysian franchising industry....

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Bibliographic Details
Format:	Research Reports
Language:	English
Published:	Institute of Research, Development and Commercialization 2005
Online Access:	https://ir.uitm.edu.my/id/eprint/18201/

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