A visual analysis of packaging and labeling design of traditional snack foods in context of Malay SME in Malacca / Azahar Harun, Ariff Ali and Ida Hartini Zainol

A visual analysis of packaging and labeling design of traditional snack foods in context of Malay SME in Malacca / Azahar Harun, Ariff Ali and Ida Hartini Zainol

The purpose of this research is to analyze the packaging and labeling design of the traditional snack foods produced by the Malay SME in Malacca. Traditional snack foods are a type of meal, which is popular among Malaysian consumer especially during festive seasons. However, in spite of its reputati...

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Bibliographic Details
Format: Research Reports
Language:English
Published: Institute of Research, Development and Commercialization (IRDC) 2004
Online Access:https://ir.uitm.edu.my/id/eprint/18193/

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