A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam

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A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam

Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examine...

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Bibliographic Details
Main Authors:	Kuldip Kaur Maktiar Singh, Mohamad Yunus, Norimah, Nalini Arumugam
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Online Access:	https://ir.uitm.edu.my/id/eprint/18164/

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