Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis

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Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis

This research is being done in order to determine the strategic approach to enhance the marketability of life insurance product for Maybank. As the financial landscape in Malaysia had undergone tremendous transformation in the last decade. The evolution in the financial landscape saw a shift in cust...

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Bibliographic Details
Format:	Student Project
Published:	Faculty of Business and Management 2008
Online Access:	https://ir.uitm.edu.my/id/eprint/18034/

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