Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad

Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad

This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of...

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Bibliographic Details
Format: Student Project
Published: Faculty of Business and Management 2007
Online Access:https://ir.uitm.edu.my/id/eprint/18031/

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