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Makcik PC : the effectiveness of its brand name to capture target market in Malacca / Siti Zamirah Othman

This research paper is aim to produce the result of the effectiveness of Makcik PC's brand name in capturing its target market in Malacca. As for the extension, to find the potential of this brand name to become as a global brand name. I am seeking information on the perception of people towa...

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Bibliographic Details
Format:	Student Project
Published:	Faculty of Business and Management 2008
Online Access:	https://ir.uitm.edu.my/id/eprint/18029/

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