Strategic alliances: enhancing tourism industry in Melaka / Abdul Rahman Darus, Nor Hamiza Mohd Noor and Hasnah Idris

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Strategic alliances: enhancing tourism industry in Melaka / Abdul Rahman Darus, Nor Hamiza Mohd Noor and Hasnah Idris

Melaka is a well-known tourist destination in the Asian region in-line with the theme "Visit Historic Melaka Means Visit Malaysia". In 2006 the average tourists' stay in Melaka were 1.89 days(Malacca Tourism Board Promotion 2006), it is far less than the targeted by the stakeholder...

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Bibliographic Details
Format:	Student Project
Published:	Faculty of Business and Management 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/18017/

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