The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin

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The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin

The marketing concept is the philosophy that firms should analyze the needs of the customers and then makes decisions to satisfy those needs, better than competition. Today most firms have adopted the marketing concept, but this has this not has been the case. In 1776, in The Wealth of Nations, Adam...

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Bibliographic Details
Format:	Student Project
Published:	Faculty of Business and Management 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/18010/

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