An analysis of potential market of Proton cars in Jordan / Nazliah Nari

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An analysis of potential market of Proton cars in Jordan / Nazliah Nari

The key objective of this research is to gather information to assist Proton in preparing a marketing plan based on the feasibility study done and to penetrate new markets in Jordan. Motorists who bought a new passenger car in the last 5 years tend to be young males who are executives and profession...

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Bibliographic Details
Main Author:	Nari, Nazliah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/17969/

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