"A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman

"A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman

In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries. Owned by GCH Retail Sdn Bhd, Gian...

Full description

Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:https://ir.uitm.edu.my/id/eprint/17947/

Similar Items

Similar Items