A study on the relationship between online advertisement and purchase intention among Generation Y in Universiti Teknologi Mara (UiTM) Pulau Pinang / Nor Azliana Norli

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A study on the relationship between online advertisement and purchase intention among Generation Y in Universiti Teknologi Mara (UiTM) Pulau Pinang / Nor Azliana Norli

The objectives of this study and the research questions of the study have been attempted and answered accordingly. It is concluded that all hypotheses were tested and significant levels were presented and conclusions made. The significant variables identified and their relationships between online a...

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Bibliographic Details
Main Author:	Norli, Nor Azliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Online Access:	https://ir.uitm.edu.my/id/eprint/17833/

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