The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas

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The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas

The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tou...

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Bibliographic Details
Main Author:	Aliyas, Samsiariah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17759/

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