Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad

Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad

Nowadays, due to the growing advance of electronic communication such as e-cards, video postcards and the era of email, understanding of postcards’ potential power in generating interest toward a destination is important. However there is lack of research on postcards within the context of destinati...

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Bibliographic Details
Main Author: Ahmad, Nurul Aziah
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17737/

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