Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

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Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. Thi...

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Bibliographic Details
Main Author:	Jaafar, Zuratulraha
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17731/

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