Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang

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Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang

Retail industry has been recognized as one of the industries that contributed to the rapid expansion of economic in Malaysia. As shopping malls is one of the sectors of the retail industry, it has played a prominent role in making Kuala Lumpur as number two of shopper paradise in Asia Pacific. Each...

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Bibliographic Details
Main Author:	Awang, Zaimatul
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/17730/

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