The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim

The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim

The foodservice industry is one of the fastest growing industry and continually develop in the future. As a restaurant service provider, it is important to retain the current customer and to recruit new one in order to sustain the restaurant business. The purpose of this study is to examine the infl...

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Bibliographic Details
Main Author: Ibrahim, Farah Amalina
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17691/

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