The impact of values on service quality towards customer satisfaction : a case study on MAF hospitality services / Roswadi Ismail

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The impact of values on service quality towards customer satisfaction : a case study on MAF hospitality services / Roswadi Ismail

This study attempts to measure relationship between service quality and value towards customers’ satisfaction on hospitality service in Malaysian Armed Forces using a modified version of the LODGSERV and SERVQUAL instrument (Parasuraman, Zeithaml and Berry, 1988). All five dimensions of service qual...

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Bibliographic Details
Main Author:	Ismail, Roswadi
Format:	Thesis
Language:	English
Published:	2010
Online Access:	https://ir.uitm.edu.my/id/eprint/17687/

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