Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi

Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi

Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel interne...

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Bibliographic Details
Main Author: Amrahi, Amril Mu’idzuddin
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17684/

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