Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions / Muhammad Aliff Asyraff Kamal Nur Zaman

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Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions / Muhammad Aliff Asyraff Kamal Nur Zaman

As public awareness on environmental issues is gradually increasing nowadays, green elements seem as a crucial modern marketing tool that can induce people’s perception and behavioural intentions. Throughout tourism industry, most organizations belief destination image can be enhanced by implementin...

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Bibliographic Details
Main Author:	Kamal Nur Zaman, Muhammad Aliff Asyraff
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17667/

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