Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat

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Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat

Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunct...

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Bibliographic Details
Main Author:	Che Ahmat, Nur’hidayah
Format:	Thesis
Language:	English
Published:	2010
Online Access:	https://ir.uitm.edu.my/id/eprint/17529/

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