Factors that influence consumer purchasing behaviour towards green product: a case on cocoa / Mohamad Saifullah Md Sam

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Factors that influence consumer purchasing behaviour towards green product: a case on cocoa / Mohamad Saifullah Md Sam

Cocoa is one of major crop in Malaysia after oil palm, rubber and paddy. In 2014, the total cultivated by region and sector is 16,070 ha. The land cultivated by this species has been reduced in large amount of hectare. Cocoa industry of import and export show the good development in cocoa processing...

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Bibliographic Details
Main Author:	Md Sam, Mohamad Saifullah
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2016
Online Access:	https://ir.uitm.edu.my/id/eprint/17352/

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