Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali

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Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali

Marketer and advertiser concerns on how they can make their advertisement more effective and efficient through applications of appeals because it is important. Using different type of advertising appeals, are found very effective for marketing strategies especially in online marketing. People may ha...

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Bibliographic Details
Main Author:	Md Sazali, Siti Sofea
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/17300/

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