The acceptance of consumers on anti-radiation products for smartphone towards purchase intention / Nurul Nazahatul Naimah Mohd Rais

The acceptance of consumers on anti-radiation products for smartphone towards purchase intention / Nurul Nazahatul Naimah Mohd Rais

The aim of this study is to identify the acceptance of consumers towards anti-radiation products for smartphone towards purchase intention. This research explores the relationship between perceived values, perceived risk, product knowledge, and products involvement on purchased intention towards ant...

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Bibliographic Details
Main Author: Mohd Rais, Nurul Nazahatul Naimah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:https://ir.uitm.edu.my/id/eprint/17294/

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