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A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari

The purpose of the study is to determine the relationship between seven independent variables which is brand names, product quality, price, style, promotion, service quality and store environment with the dependent variable is a brand loyalty. The research was carried out by using the 5 point Likert...

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Bibliographic Details
Main Author:	Hamzari, Nurul Farhana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Online Access:	https://ir.uitm.edu.my/id/eprint/17291/

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