Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan

Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan

The purpose of this study is to examine the factors influencing student’s preferences towards e-commerce textbook purchase in university Malacca City Campus. This study will be based on the elements of technology acceptance model which are reliability, perceive ease of use, perceived usefulness and...

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Bibliographic Details
Main Author: Mazlan, Nur Erma Izzaty
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:https://ir.uitm.edu.my/id/eprint/17272/

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