Factors that contribute in customer loyalty at AIA Bhd. Headquarters, Kuala Lumpur / Nur Adena Izati Mohammad

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Factors that contribute in customer loyalty at AIA Bhd. Headquarters, Kuala Lumpur / Nur Adena Izati Mohammad

This research is conducted to identify the factors that contribute in customer loyalty at AIA Bhd. headquarters, Kuala Lumpur. The factors are selected is customer perceived quality and expectations, customer trust and willingness and insurer commitment. The results of this research are based on the...

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Bibliographic Details
Main Author:	Mohammad, Nur Adena Izati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/17269/

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