Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan

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Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan

As competition is becoming more intense, customers are increasingly demanding and price sensitive. Thus, building strong relationships with customers to gain competitive advantage and customer loyalty is crucial for survival and success in today's business environment. Although the relationship...

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Bibliographic Details
Main Authors:	Abdullah, Firdaus, Agnes Kanyan
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Online Access:	https://ir.uitm.edu.my/id/eprint/17266/

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