Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan

It cannot be denied that issues on corporate image had increased tremendously in the past decade especially with the British Petroleum (BP) oil spill and the scandal of Enron. There has been much debate whether organizations should be socially responsible or not and to what extent they should be res...

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Main Author: Rozlan, Muhammad Azree Danial
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:https://ir.uitm.edu.my/id/eprint/17256/
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author Rozlan, Muhammad Azree Danial
author_facet Rozlan, Muhammad Azree Danial
author_sort Rozlan, Muhammad Azree Danial
building UiTM Institutional Repository
collection Online Access
description It cannot be denied that issues on corporate image had increased tremendously in the past decade especially with the British Petroleum (BP) oil spill and the scandal of Enron. There has been much debate whether organizations should be socially responsible or not and to what extent they should be responsible. Thus, most organization started to improvise their corporate image through many forms and surprisingly, one of it was Corporate Social Responsibility (CSR). There are four dimensions of CSR namely, ethical, legal, economic and philanthropy responsibilities. The objective of this research is to examine the level of public understanding on corporate image and the strength of relationship between all the dimensions of CSR towards corporate image and to what extent the CSR dimensions influence corporate image. Therefore, the research is conducted in order to study the relationship between dimensions of Corporate Social Responsibility (CSR) and corporate image perceives through practices of CSR.
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spelling uitm-172562019-01-30T16:42:18Z https://ir.uitm.edu.my/id/eprint/17256/ Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan Rozlan, Muhammad Azree Danial It cannot be denied that issues on corporate image had increased tremendously in the past decade especially with the British Petroleum (BP) oil spill and the scandal of Enron. There has been much debate whether organizations should be socially responsible or not and to what extent they should be responsible. Thus, most organization started to improvise their corporate image through many forms and surprisingly, one of it was Corporate Social Responsibility (CSR). There are four dimensions of CSR namely, ethical, legal, economic and philanthropy responsibilities. The objective of this research is to examine the level of public understanding on corporate image and the strength of relationship between all the dimensions of CSR towards corporate image and to what extent the CSR dimensions influence corporate image. Therefore, the research is conducted in order to study the relationship between dimensions of Corporate Social Responsibility (CSR) and corporate image perceives through practices of CSR. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/17256/2/PPb_MUHAMMAD%20AZREE%20DANIAL%20ROZLAN%20BM%2017_5.pdf Rozlan, Muhammad Azree Danial (2017) Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan. (2017) [Student Project] <http://terminalib.uitm.edu.my/17256.pdf> (Unpublished)
spellingShingle Rozlan, Muhammad Azree Danial
Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title_full Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title_fullStr Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title_full_unstemmed Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title_short Relationship between dimensions Of Corporate Social Responsibility (CSR) and corporate image: in Malaysian perspective / Muhammad Azree Danial Rozlan
title_sort relationship between dimensions of corporate social responsibility (csr) and corporate image: in malaysian perspective / muhammad azree danial rozlan
url https://ir.uitm.edu.my/id/eprint/17256/