Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani

Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani

Relationship marketing is a good strategy to be used by many firms to maintain a long-term relationship with customers in today’s business environment which is very competitive and challenging. Relationship marketing also can help the marketers to make effective decisions to enhance customer loyalty...

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Bibliographic Details
Main Author: Mat Jani, Imnie Farahainie
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/17248/

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