The influence of service quality towards tourist satisfaction: Melaka Duck Tours / Syahira Farzana Shaharruzzaman , Nurul Fathiah Zainal and Mohd Firdaus Abd Aziz

The influence of service quality towards tourist satisfaction: Melaka Duck Tours / Syahira Farzana Shaharruzzaman , Nurul Fathiah Zainal and Mohd Firdaus Abd Aziz

In the highly competitive tourism industry, improving service quality to gain competitive advantages is very important in order to remain competitive in tourism business and hence grow. It is very important for service provider to know how to measure these constructs from the tourists' perspect...

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Bibliographic Details
Main Authors: Shaharruzzaman, Syahira Farzana, Zainal, Nurul Fathiah, Abd Aziz, Mohd Firdaus
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism Management 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17231/

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