The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan

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The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan

The research is aim to study on the influence and the effectiveness of film tourism in travel decision making. The objective of the study is to access the effectiveness of film-tourism and to indicate whether film-tourism can influence people to travel to the viewed destinations. The populations are...

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Bibliographic Details
Main Authors:	Ab Razak, Shahirah, Odzlan, Umira
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17228/

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