The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan

The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan

This study investigates the effect of the marketing mix on purchase intention in spa at Bandar Hilir, Melaka. The marketing mix that are used is 4P's that is product, promotion, place and price. Purchase behavior is an important key for consumers during considering and evaluating of certain pro...

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Bibliographic Details
Main Authors: Jaslin, Noorliana, Mohd Khalid, Nor Syahira, Ab Manan, Nurul Nabilah
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism Management 2015
Online Access:https://ir.uitm.edu.my/id/eprint/17221/

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