A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/17213/ |
| _version_ | 1848804212290355200 |
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| author | Izyan Ainaa Izani Noraini Mahali Sabrena Khanum Nawab Zadah Khan |
| author_facet | Izyan Ainaa Izani Noraini Mahali Sabrena Khanum Nawab Zadah Khan |
| author_sort | Izyan Ainaa Izani |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey 50 tourists by using a convenience sampling method. The results indicated that destination image have positive relationship towards intention to revisit whereas food image does not have positive relationship toward intention to revisit. |
| first_indexed | 2025-11-14T21:51:33Z |
| format | Student Project |
| id | uitm-17213 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:51:33Z |
| publishDate | 2014 |
| publisher | Faculty of Hotel and Tourism Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-172132019-08-23T02:24:24Z https://ir.uitm.edu.my/id/eprint/17213/ A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan Izyan Ainaa Izani Noraini Mahali Sabrena Khanum Nawab Zadah Khan This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey 50 tourists by using a convenience sampling method. The results indicated that destination image have positive relationship towards intention to revisit whereas food image does not have positive relationship toward intention to revisit. Faculty of Hotel and Tourism Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/17213/2/PPb_IZYAN%20AINAA%20%20IZANI%20HM%2014_5.pdf Izyan Ainaa Izani and Noraini Mahali and Sabrena Khanum Nawab Zadah Khan (2014) A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan. (2014) [Student Project] <http://terminalib.uitm.edu.my/17213.pdf> (Unpublished) |
| spellingShingle | Izyan Ainaa Izani Noraini Mahali Sabrena Khanum Nawab Zadah Khan A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title | A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title_full | A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title_fullStr | A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title_full_unstemmed | A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title_short | A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan |
| title_sort | study on the relationship between destination image and food image towards intention to revisit melaka / izyan ainaa izani , noraini mahali and sabrena khanum nawab zadah khan |
| url | https://ir.uitm.edu.my/id/eprint/17213/ |