Satisfaction towards fast food restaurant services: a case study of KFC in Bandar Hilir / Asnida Mohd Zakaria , Norfatira Kudus and Nurul Fisha Musa

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Satisfaction towards fast food restaurant services: a case study of KFC in Bandar Hilir / Asnida Mohd Zakaria , Norfatira Kudus and Nurul Fisha Musa

Customer satisfaction has become an important issues for fast food restaurants. The purpose of this research is to study the customer's satisfaction towards the food quality, service quality, perceived value and customer satisfaction towards Kentucky Fried Chicken (KFC) in Bandar Hilir, Melaka....

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Bibliographic Details
Main Authors:	Mohd Zakaria, Asnida, Kudus, Norfatira, Musa, Nurul Fisha
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2015
Online Access:	https://ir.uitm.edu.my/id/eprint/17208/

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