Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat

E-retailing provides a relatively new way of marketing, selling, paying and the delivery of goods over the Internet. A guideline suggested here to be followed to mitigate risks of running a web store consist of five stages; i) identifying risk factor and risk type, ii) analyzing risk scenario, ii...

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Main Author: Nik Rahmat, Nik Faizah
Format: Thesis
Language:English
Published: 2005
Online Access:https://ir.uitm.edu.my/id/eprint/1718/
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author Nik Rahmat, Nik Faizah
author_facet Nik Rahmat, Nik Faizah
author_sort Nik Rahmat, Nik Faizah
building UiTM Institutional Repository
collection Online Access
description E-retailing provides a relatively new way of marketing, selling, paying and the delivery of goods over the Internet. A guideline suggested here to be followed to mitigate risks of running a web store consist of five stages; i) identifying risk factor and risk type, ii) analyzing risk scenario, iii) predicting the consequences of risk occurring, iv) planning for proper risk mitigation mechanism and v) assigning the right people to manage the risk. Results from this study also indicated that risks faced by click-andmortar and pure play e-tailers are similar in terms of customer and internet risks but very different in terms of business risks since click-and-mortar e-tailers usually have a higher budget at their disposal to spend in handling online business risks. In conclusion, businesses that conduct their transactions online will have to be ready to face problems that may not arise in running conventional stores. These risks, if left without proper handling, might lead to the downfall of e-tailers.
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institution Universiti Teknologi MARA
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publishDate 2005
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spelling uitm-17182019-07-22T03:30:46Z https://ir.uitm.edu.my/id/eprint/1718/ Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat Nik Rahmat, Nik Faizah E-retailing provides a relatively new way of marketing, selling, paying and the delivery of goods over the Internet. A guideline suggested here to be followed to mitigate risks of running a web store consist of five stages; i) identifying risk factor and risk type, ii) analyzing risk scenario, iii) predicting the consequences of risk occurring, iv) planning for proper risk mitigation mechanism and v) assigning the right people to manage the risk. Results from this study also indicated that risks faced by click-andmortar and pure play e-tailers are similar in terms of customer and internet risks but very different in terms of business risks since click-and-mortar e-tailers usually have a higher budget at their disposal to spend in handling online business risks. In conclusion, businesses that conduct their transactions online will have to be ready to face problems that may not arise in running conventional stores. These risks, if left without proper handling, might lead to the downfall of e-tailers. 2005 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/1718/1/TD_NIK%20FAIZAH%20NIK%20RAHMAT%20CS%2005_5%20P01.pdf Nik Rahmat, Nik Faizah (2005) Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat. (2005) Degree thesis, thesis, Universiti Teknologi MARA.
spellingShingle Nik Rahmat, Nik Faizah
Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title_full Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title_fullStr Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title_full_unstemmed Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title_short Risk mitigation guideline for click-and-mortar VS pure play companies / Nik Faizah Nik Rahmat
title_sort risk mitigation guideline for click-and-mortar vs pure play companies / nik faizah nik rahmat
url https://ir.uitm.edu.my/id/eprint/1718/