A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie

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A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie

This research was conducted to carry out a study entitled “Consumer perception towards buying China product among Gen Y”. The purpose of this study is to investigate the key factors which influence the Gen Y consumer perception. The four independent variables are Country of Origin (COO), product typ...

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Bibliographic Details
Main Author:	Mohamad Zamrie, Fatin Farahaini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Online Access:	https://ir.uitm.edu.my/id/eprint/17002/

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