The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar

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The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar

Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specificall...

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Bibliographic Details
Main Author:	Ahmad Bihar, Fatin Atiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Online Access:	https://ir.uitm.edu.my/id/eprint/17000/

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