Student as a target market for eBekal: a study of online purchasing at Pernec Technologies / Farrah Wahida Zainal

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Student as a target market for eBekal: a study of online purchasing at Pernec Technologies / Farrah Wahida Zainal

This research is a study on student as a target market for eBekal at Pernec Technologies, Ampang/Ulu Kelang. Variable such demographics, behavioral and have been identify in order to do this research. The main factor of this research is to identify student characteristics of buying online or offline...

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Bibliographic Details
Main Author:	Zainal, Farrah Wahida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Online Access:	https://ir.uitm.edu.my/id/eprint/16990/

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