Consumer awareness towards products of Sime Darby Foods and Beverages Marketing Sdn Bhd / Farrah Mastura Mat Jan

Consumer awareness towards products of Sime Darby Foods and Beverages Marketing Sdn Bhd / Farrah Mastura Mat Jan

The increase of a new product’s sales is usually attributed to consumers becoming informed about the existence of the product. Promotional tools can accelerate this consumer awareness process. This paper evaluate this effect; the effect of media advertising, sales promotion and word-of-mouth towards...

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Bibliographic Details
Main Author: Mat Jan, Farrah Mastura
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Online Access:https://ir.uitm.edu.my/id/eprint/16989/

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