Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian

Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian

Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...

Full description

Bibliographic Details
Main Authors: Md Taib, Norraeffa, Hassian, Ummi Kalsum
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2012
Online Access:https://ir.uitm.edu.my/id/eprint/16893/

Similar Items

Similar Items