Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian
Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...
| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16893/ |
| _version_ | 1848804130711142400 |
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| author | Md Taib, Norraeffa Hassian, Ummi Kalsum |
| author_facet | Md Taib, Norraeffa Hassian, Ummi Kalsum |
| author_sort | Md Taib, Norraeffa |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional and modern medicine. Biotechnology is an important tool practice to improve the quality of our life and has started to get acceptance among consumers in the food market. Food biotechnology already provided many benefits towards life-saving medicines, improving the nutrition of food, the taste, quality and also the freshness of various foods exist today. This study is carried out to identify the factors that influence the consumer's acceptance towards food biotechnology products practiced by Mardi. It is expected that the result will demonstrate influencing factors are significantly related with customer acceptance of food biotechnology product. |
| first_indexed | 2025-11-14T21:50:15Z |
| format | Research Reports |
| id | uitm-16893 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:50:15Z |
| publishDate | 2012 |
| publisher | Research Management Institute (RMI) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-168932019-03-04T04:12:22Z https://ir.uitm.edu.my/id/eprint/16893/ Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian Md Taib, Norraeffa Hassian, Ummi Kalsum Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional and modern medicine. Biotechnology is an important tool practice to improve the quality of our life and has started to get acceptance among consumers in the food market. Food biotechnology already provided many benefits towards life-saving medicines, improving the nutrition of food, the taste, quality and also the freshness of various foods exist today. This study is carried out to identify the factors that influence the consumer's acceptance towards food biotechnology products practiced by Mardi. It is expected that the result will demonstrate influencing factors are significantly related with customer acceptance of food biotechnology product. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/16893/1/LP_NORRAEFFA%20MD%20TAIB%20RMI%2012_5.pdf Md Taib, Norraeffa and Hassian, Ummi Kalsum (2012) Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian. (2012) [Research Reports] <http://terminalib.uitm.edu.my/16893.pdf> (Unpublished) |
| spellingShingle | Md Taib, Norraeffa Hassian, Ummi Kalsum Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title | Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title_full | Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title_fullStr | Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title_full_unstemmed | Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title_short | Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian |
| title_sort | factors influencing customer acceptance towards food biotechnology products: a case study at mardi / norraeffa md taib and ummi kalsum hassian |
| url | https://ir.uitm.edu.my/id/eprint/16893/ |