Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]

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Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]

Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automob...

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Bibliographic Details
Main Author:	Zolkifly, Nur Hazwani
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Online Access:	https://ir.uitm.edu.my/id/eprint/16892/

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